28.10.1999
Democratic choice under "sauce" of social centrism.

 "Russian claims" to Barak.
It is obvious already that "built" image of Ekhud Barak was failed. Such the failure appeared to occur unprecedently quickly, and the reason for it is the complete neglect of all the promises given to voters. The Russian community raises a claim to Prime Minister.

Party bodybuilding by Liberman.
On a background of "Israel Ba-Aliyah" problems its party "sister" "Our Home - Israel" is in a more advantageous situation. However, at detailed study it is possible to final out the "contours" of the future crisis in this party structure too. The reasons of it are obvious - "party building" does not bear vanity and the leaders of "OHI" have forgotten about it.

Agony of the public structures.

"Critical days" of Israel Ba-Aliyah.
Only lazy person has not written about crisis in "Israel Ba-Aliyah" party. But the matter still remains to be urgent. The analysis of a situation, history of crisis and its further development was well described in the article of Matvei Geiger "Critical days of Israel Ba-Aliyah".

100 days which have shaken Israel.

IBA � the infamy of new repatriates.

profiling and purposive direction:

Quantitative and qualitative-psychological researches;
Political consulting and analysis;
Political and support of image;
PR (public relations);
Advertising and elective campaigns;
The analysis of advertising and elective campaigns;
Formation of administrative commands;
Training and advice.

Services provided

1.Research services

�Carrying out of sociological questioning and investigation for a substantiation of political, economic, social and cultural decisions;
�Monitoring of a political situation;
�Realization of local research of the project, person or innovation popularity;
�Analysis of public opinion and development of complex measures favorable to the customer;
�Sociological examination of organization or enterprise with the purpose of increase the productivity of work
�Carrying out of statistical and other kinds of the analysis;
�Development of preventive measures in crisis situations

2. Political consulting

�Planning and help in realization of election campaigns;
�Providing of election campaigns with informative and analytical support;
�Assessment of a situation, analysis of "painful points", revealing the weak in candidate�s attitude;
�Development of election campaign strategy ("social niches, platform, program, slogans);
�Development of election campaign tactics (design, structure of management, budget, personnel training);
�Coordination of the election campaign course;
�Training of the candidate (image, rhetoric),
�Realization of the tactical decisions (advertising, actions),
�Creation, analysis and monitoring of a social � demographic "portrait" of the voter,
�Revealing, analysis and monitoring of target groups.

3. Creation of image

�Research of the public opinion regarding to client;
�The analysis and correction of the client�s image policy;
�Development of complex measures on the impression improvement concerning firm, particular persons and about their production and activity,
�Preparation of public speeches for a chief, including his training, improvement of movements, articulation and voice elimination of harmful habits in behavior, "clearing" of a lexicon;
�Struggle against desinformation and rumors,
�Consultation on rules and techniques concerning taking possession of audience

4. Economic consulting

�The creation, analysis and monitoring of a social � demographic portrait of the consumer,
�Revealing, analysis and monitoring of target groups,
�The analysis, organization and working with MASS-MEDIA (media-relations), designed for the concrete customer and coordinated with his purposes and tasks courses of media-training for chiefs of the companies,
�The planning and realization of so-called "special events" including various presentations;
�The analysis of the sponsor�s projects efficiency;
�Organization of complex analytical campaigns on presentation of the new goods or services;
�Management during situations;
�The analysis and development of the complex programs on creation of a corporate image;
�The analysis and consultation in the field of management of the personnel and companies;
�Analytical and consulting support in order to the client could achieve the maximum possible control on resources and functions;

5. Advertising consulting

�Analysis of the previous advertising actions of clients and recommendations for their improvement, analysis of advertising informative materials,
�Sociological researches concerning efficiency of advertising, channels of its influence on audience to which is intended,
�The analysis, development and completion of the creative concept,
�The help in adaptation of the advertising actions for introducing their goods or services into the Russian market,
�Study of audiences and mass media,
�Development of strategy of work with the leaders of opinion